Food Consumption Intelligence
Table Share®
Captures real, dish-level eating behaviour across urban India — mapped by occasion, effort, and frequency.
3,468
Households
16
Cities
400+
Dishes
1-day
Recall
Decision Platform
Not a static report — a living dashboard
Go beyond the top 15: your gateway to 400+ dishes and behaviours. From insight to impact, the Table Share® dashboard is built to elevate your strategic agility.
- Executive overview report
- Interactive dashboard
- Analysis support & interpretation
Custom extensions available by category, market, or target group.
Table Share® Dashboard
Interactive demo · 400+ dishes
Occasion share
34%
+12%
RTC opportunity
18 dishes
High
City index
Bengaluru
Top 3
Effort shift
−8%
Homemade
Dish frequency by occasion
Source of preparation
Homemade62%
RTC / RTE21%
Takeaway17%
From insight to impact — explore the full interactive dashboard.
Launch DemoWhy Consumption
If you don't know what's eaten, you can't know what will grow
Beyond availability: inform your urban market strategy with actual consumption metrics.
Purchase ≠ Consumption
Our data goes beyond the cart — capturing what's served and eaten at the table.
Recall distorts reality
Monthly recall misses everyday food behaviour. Day-after recall captures what actually happened.
Categories hide occasions
Growth happens at the meal moment, not the shelf. Table Share® maps occasions independently.
Occasions
India eats 7 times a day
Each occasion has different foods, needs, and competitive sets. Table Share® maps them independently — and accurately.
Breakfast
Morning meals at home, cafes, and hotels
Morning Snack
Mid-morning bite at QSRs and kiosks
Lunch
Primary meal including corporate canteens
Evening Snack
Tea-time snacking and street food
Dinner
Restaurants, takeaway, and food delivery
Late Night
Post-event dining and late-night delivery
Celebration
Special occasions, parties, and events
Source of Preparation
Where food comes from matters
Homemade is still dominant — but uneven across dishes. RTC / RTE / takeaway adoption is driven by effort, not category alone.
Convenience doesn't replace cooking. It replaces effort.
See RTC opportunities in demoThe innovation sweet spot
Identify white-space where effort is high but homemade share is declining — the signal for RTC and RTE innovation pipelines.
Volume Relevance
Why penetration isn't enough
Growth follows volume relevance — not just reach. Table Share® shows which dishes and occasions drive real consumption share.
Marketing
Occasion-led messaging & positioning
Innovation
RTC / RTE white-space identification
Sales
City & channel prioritisation
Strategy
Portfolio gaps & long-term bets
Geographic Reach
16 cities covered
Metro, Tier 1 and Tier 2 cities — representative coverage of India's diverse urban food landscape.
ChennaiMumbaiDelhi NCRBengaluruHyderabadKolkataPuneAhmedabadCoimbatoreKochiJaipurLucknowBhopalChandigarhVizagIndore
If your product isn't winning at the table, it won't win at retail.
Table Share® isn't just data — it's your roadmap to staying relevant, responsive, and ahead in India's urban food market.
Opens the interactive Table Share® dashboard in a new tab