Food Consumption Intelligence
Table Share®
Captures real, dish-level eating behaviour across urban India — mapped by occasion, effort, and frequency.
3,468
Households
16
Cities
400+
Dishes
1-day
Recall
Decision Platform
Not a static report — a living dashboard
Go beyond the top 15: your gateway to 400+ dishes and behaviours. From insight to impact, the Table Share® dashboard is built to elevate your strategic agility.
- Executive overview report
- Interactive dashboard
- Analysis support & interpretation
Custom extensions available by category, market, or target group.
Table Share® Dashboard
Interactive demo · 400+ dishes
Occasion share
34%
+12%
RTC opportunity
18 dishes
High
City index
Bengaluru
Top 3
Effort shift
−8%
Homemade
Dish frequency by occasion
Source of preparation
Homemade62%
RTC / RTE21%
Takeaway17%
From insight to impact — explore the full interactive dashboard.
Launch DemoWhy Consumption
If you don't know what's eaten, you can't know what will grow
Beyond availability: inform your urban market strategy with actual consumption metrics.
Purchase ≠ Consumption
Our data goes beyond the cart — capturing what's served and eaten at the table.
Recall distorts reality
Monthly recall misses everyday food behaviour. Day-after recall captures what actually happened.
Categories hide occasions
Growth happens at the meal moment, not the shelf. Table Share® maps occasions independently.
Occasions
India eats 7 times a day
Each occasion has different foods, needs, and competitive sets. Table Share® maps them independently — and accurately.
Before Breakfast
Early morning tea, coffee, and light bites
Breakfast
Morning meals at home, cafes, and hotels
Morning Snack
Mid-morning bite at QSRs and kiosks
Lunch
Primary meal including corporate canteens
Evening Snack
Tea-time snacking and street food
Dinner
Restaurants, takeaway, and food delivery
Late Night
Post-event dining and late-night delivery
Source of Preparation
Where food comes from matters
Homemade is still dominant — but uneven across dishes. RTC / RTE / takeaway adoption is driven by effort, not category alone.
Convenience doesn't replace cooking. It replaces effort.
See RTC opportunities in demoThe innovation sweet spot
Identify white-space where effort is high but homemade share is declining — the signal for RTC and RTE innovation pipelines.
Volume Relevance
Why penetration isn't enough
Growth follows volume relevance — not just reach. Table Share® shows which dishes and occasions drive real consumption share.
Marketing
Occasion-led messaging & positioning
Innovation
RTC / RTE white-space identification
Sales
City & channel prioritisation
Strategy
Portfolio gaps & long-term bets
Geographic Reach
16 cities covered
Metro, Tier 1 and Tier 2 cities — representative coverage of India's diverse urban food landscape.
ChennaiMumbaiDelhi NCRBengaluruHyderabadKolkataPuneAhmedabadCoimbatoreKochiJaipurLucknowBhopalChandigarhVizagIndore
Pricing
Table Share® access plans
Syndicated food consumption data · Quarterly tiers · All prices exclusive of GST
Detecting your region…
Single Category
₹20,000/ quarter
One food category, one geography.
- One food category
- One geography
- Dashboard + overview report
- Analysis support
Popular
Multi-Category
₹35,000/ quarter
Up to three categories or geographies.
- Up to 3 categories / geographies
- Comparative cuts across selections
- Dashboard + overview report
- Analysis support
Full Access
₹45,000/ quarter
All categories and geographies with priority refresh.
- All categories
- All geographies
- Priority data refresh
- Full dashboard access + analysis support
Base prices in INR, exclusive of GST · Custom / bulk pricing available for ongoing agency partnerships · Select your country above to pay in local currency (+20% intl)
PayU checkout settles in INR. International display prices use indicative FX and include 20% appreciation vs INR.
If your product isn't winning at the table, it won't win at retail.
Table Share® isn't just data — it's your roadmap to staying relevant, responsive, and ahead in India's urban food market.
Opens the interactive Table Share® dashboard in a new tab