Market Research · Since 2014
Sensory science, syndicated panels, and field research that reveal how people eat, choose, and act — insight FMCG and food-service brands can move on.
Who We Are
Elastic Tree studies how people eat, choose, and act — helping brands make decisions grounded in reality, not just survey responses.
Formed by a group of experienced researchers in 2014, the company has been servicing clients across industries and has established itself as a credible MR partner to several leading brands, in India and overseas.
100,000+
Responses Surveyed
Surveyed and analysed more than 1 lakh responses
800+
Projects Delivered
Successfully handled more than 800 projects
200+
Clients Worldwide
Worked with clients across India and overseas
74%
Repeat Business
Nearly 3 in 4 projects are from repeat clients
Trusted by
Client Voices
“An extremely dedicated and friendly team at Elastic Tree has made us very comfortable and their approach to our each and every request has always been taken into consideration. We feel so confident and safe working with Elastic Tree.”
Alok Robin
Takasago
Products & Services
Six integrated pillars — from what people eat to what draws their eye — delivered by one specialist team.
Spotlight
Flagship platforms and tools — explore what Elastic Tree is known for.
Syndicated Platform
Dish-level eating intelligence across urban India — mapped by occasion, effort, and frequency.
0
Households
0
Cities
0+
Dishes
1-day
Recall
Case Studies
Real projects across FMCG, food service, media, and social impact.
Prevention beats policing—India needs a culture fix, not just a law enforcement fix. 3,414 women across 16 Indian cities reveal what women are telling policymakers and brands.
1 min readNational QSR Chain · Food Service
Using Table Share® syndicated data, a national QSR identified underserved lunch occasions in Tier-2 cities — unlocking a ₹120 Cr expansion roadmap backed by dish-level consumption evidence.
3 min readPersonal Care Brand · FMCG
A personal care brand used AI Gaze™ eye-tracking simulation to redesign in-store planograms — achieving 23% higher visual attention on hero SKUs without changing product assortment.
3 min readIn today's fast-paced business environment, understanding your target market is crucial. Tailored marketing insights shaped by custom research can provide businesses with the knowledge to thrive.
4 min readDespite growing discussions around gender equality, the lack of female representation in Indian news coverage remains a critical issue. Our study across 3,400+ pages reveals only marginal progress.
2 min readA wheat manufacturer looking to move into branded retail needed an objective benchmark against the category leader. Our blind in-home use study delivered the confidence to grow.
2 min readMeet The Team
Senior leaders across analytics, branding, strategy, and field operations — the same people who scope your study run it.
Our Offices
Chennai
3B, Krshnika Apartments, 1/26, Avenue Rd, Nungambakkam, Chennai, Tamil Nadu 600034
Bengaluru
Awfis Davanam Plaza, 3rd floor, Opp. Madivala Police Station, Hosur Road, Bengaluru 560068
Start a Project
Whether you need a quick behavioural pulse-check or a full-year tracker — let's design the right study for your brief.
