Proof in Practice

National QSR Chain

Mapping Meal Occasions: How a QSR Chain Found Its Next Growth City

Using Table Share® syndicated data, a national QSR identified underserved lunch occasions in Tier-2 cities — unlocking a ₹120 Cr expansion roadmap backed by dish-level consumption evidence.

Personal Care Brand

AI Gaze™ Planogram Optimisation: 23% Uplift in Shelf Attention

A personal care brand used AI Gaze™ eye-tracking simulation to redesign in-store planograms — achieving 23% higher visual attention on hero SKUs without changing product assortment.

Her Perspective

Prevention beats policing—India needs a culture fix, not just a law enforcement fix. 3,414 women across 16 Indian cities reveal what women are telling policymakers and brands.

Why Custom Marketing Research Matters for Your Business

In today's fast-paced business environment, understanding your target market is crucial. Tailored marketing insights shaped by custom research can provide businesses with the knowledge to thrive.

Women in Indian Media: Bridging the Gender Gap in Journalism

Despite growing discussions around gender equality, the lack of female representation in Indian news coverage remains a critical issue. Our study across 3,400+ pages reveals only marginal progress.

Pack to Plate: Product & Pack Performance Unwrapped

A wheat manufacturer looking to move into branded retail needed an objective benchmark against the category leader. Our blind in-home use study delivered the confidence to grow.

Winning the TRP War: The Power of Listening to Viewers in Real Time

A Tamil television channel secured the #1 TRP position for two consecutive months by acting on real-time viewer feedback from dedicated viewer panels.

Confectionery Packaging Reinvented

A leading confectionery brand combined quantitative consumer evaluation with AI-based eye-tracking to modernize lollipop packaging, driving stronger purchase intent.

Decoding Consumer Preferences to Create a Market-Winning Chocolate Flavor

A global flavor leader used a four-phase research methodology—from retail audit to CLT validation—to identify the ideal premium chocolate flavor for bakery, milk drinks, and nutritional supplements.

Brand Architecture: Choosing The Right Model

Brand architecture is the strategic blueprint that defines how all brands within a company relate to each other. Understanding the four models is key to maximizing brand equity.

Revolutionizing Baby Bottle Care: A Breakthrough Innovation

A pioneering smart machine for baby bottle cleaning, sterilization, and drying needed to understand consumer acceptance and price sensitivity before launch across Indian markets.

Feasibility Study for New Store

A Tamil Nadu retail giant planning their third Bangalore store used GapMap area analysis and consumer interviews to validate their 'All under one roof' concept in a new market.