Discover Urban India's Culinary Evolution with Table Share™
A PAN-India Syndicated Research on Urban Food Consumption Habits
Table Share™ 2025 is going live soon!
Table Share™ 2025 is your definitive guide to food consumption habits in urban India. Surveying a whopping 3,300 households across 16 Indian markets, this comprehensive syndicated study uncovers the interplay of tradition, convenience, and multicultural influences shaping urban dining tables.
Comprehensive Coverage
16 key markets representing India's socio-cultural diversity.
Interactive Tools
User-friendly dashboard for customized analysis.
Actionable Insights
Data-driven strategies to capture emerging trends.
Future-Ready Business
Tracks trends and convenience-driven consumption.
A Glimpse into the Insights from Table Share™ 2024
Homemade Food vs. Convenience
RTC or RTE occupies 16% of the table share in the Indian Urban Market. Lunch and Dinner plates have more homemade items while Breakfast has a relatively higher RTC/RTE share.
YouTube Chefs Reign Supreme
41% of urban households turn to their screens for cooking inspiration, the trend is particularly strong in Bengaluru (69%) and Hyderabad (57%).
Non-Vegetarian Trends
Non-vegetarian households are more prevalent in South markets (89%) and the East (99%).
Coffee vs. Tea: Distinct Age Divide
36% of coffee-drinking households are below 30 years old, compared to only 24% for tea-drinking households.
Research Design & Methodology
Methodology
Quantitative Survey: Face-to-face interviews using Computer-Aided Personal Interview (CAPI) devices with telephonic quality checks.
Consumption Tracking: 1–2 days of daily recall covering all meal occasions.
Interview Duration: ~15 minutes
Target Group
Female respondents aged 20-65 years from ISEC 1-10 households, representing India's socio-economic and cultural diversity.
Sample Size & Markets
3,300 households
1,800 samples Core Markets covered in 2024: Mumbai, Delhi, Kolkata, Hyderabad, Bengaluru, Chennai (300 samples each).
What's New in 2025!
Additional 1500 samples plus New Markets covered: Lucknow, Nagpur, Bhubaneswar, Ahmedabad, Jaipur, Guwahati, Cochin, Calicut, Coimbatore, Vijayawada (150 samples each).
List of Information
Recipe/Dish Level:
Recipe/Dish Level: Dish name, type, mealtime, frequency, preparation source (homemade, RTE, RTC, takeaway, online app), preference for homemade vs. RTE/RTC.
Demographics:
Family structure, mother tongue, socio-economic classification (ISEC), kitchen appliances, food preparer, recipe influencer.
Categorization
630 Menu items in 2025 expanded from 482 unique food items across 14 categories and 59 sub-categories in 2024.
What's on the Menu? List of Categorized Items
Scroll below
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3. How is this different from other food consumption reports?Table Share™ uses face-to-face interviews with daily meal recall, ensuring authentic behavioural data—not hypothetical claims. It blends quantitative depth with cultural richness.
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8. What’s the cost of access and are discounts available?Pre-launch pricing is valid till 25th June 2025, offering up to 30% off. Tiered pricing. Reach out to sunilmukkath@elastictree.com or shilaja@elastictree.com for more details.
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7. How can ready-to-cook / ready-to-eat brands benefit from Table Share™?Identify meals and day parts with high RTC/RTE penetration Discover low-brand-penetration occasions to target Benchmark homemade vs. packaged share across dish types Understand why consumers choose packaged over homemade (e.g., time, skill, appliance availability)
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1. What is Table Share™?Table Share™ is a proprietary analytics framework by Elastic Tree that maps real food consumption in India—dish-by-dish, city-by-city. It reveals what people actually eat, when, and how across all meal occasions.
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6. Who is Table Share™ designed for?Perfect for: Food & Beverage (FMCG) brands, RTC/RTE product teams, QSRs, cloud kitchens & delivery startups, spices, condiments & flavor innovation units, consumer insights & strategy teams, kitchen appliance or cookware brands. FMCG Use Cases: Spot frequency gaps in high-consumption categories, identify dish adjacencies for new product development, understand regional flavor patterns, quantify demand for homemade vs. branded ingredients. QSR / Cloud Kitchen Use Cases: Pinpoint high-frequency dishes ripe for menu replication, track time-of-day gaps where RTC/RTE dominates (e.g., breakfast), identify digital recipe influence patterns city by city, localize the menu by understanding dish-city fit.
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9. What kind of support will I get?All plans include: Onboarding & walkthrough, access to a researcher for Q&A, and optional custom presentations or insight decks for teams.
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2. When is Table Share™ 2025 going to be launched?The Table Share™ 2025 fieldwork will be launched on 25th June, it is covering 3,300 urban households across 16 Indian markets. It delivers actionable insights for anyone in food, beverage, delivery, or kitchen innovation.
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4. What will I receive when I subscribe?You’ll get: A web-based dashboard for data exploration. PDF summary reports. Filters by city, meal, food type, preparation source, and household type. Custom support from our researchers.
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5. Can I preview the dashboard before buying?Yes. Click below to book a demo and explore the platform firsthand. Reach out to shilaja@elastictree.com or sunilmukkath@elastictree.com for more information.
