Discover Urban India's Culinary Evolution with Table Share™
A PAN-India Syndicated Research on Urban Food Consumption Habits
Table Share™ 2025 is going live soon!
Table Share™ 2025 is your definitive guide to food consumption habits in urban India. Surveying a whopping 3,300 households across 16 Indian markets, this comprehensive syndicated study uncovers the interplay of tradition, convenience, and multicultural influences shaping urban dining tables.
Comprehensive Coverage
16 key markets representing India's socio-cultural diversity.
Interactive Tools
User-friendly dashboard for customized analysis.
Actionable Insights
Data-driven strategies to capture emerging trends.
Future-Ready Business
Tracks trends and convenience-driven consumption.
Research Design & Methodology
Methodology
Quantitative Survey: Face-to-face interviews using Computer-Aided Personal Interview (CAPI) devices with telephonic quality checks.
Consumption Tracking: 1–2 days of daily recall covering all meal occasions.
Interview Duration: ~15 minutes
Target Group
Female respondents aged 20-65 years from ISEC 1-10 households, representing India's socio-economic and cultural diversity.
Sample Size & Markets
3,900 households
2,100 samples Core Markets covered in 2024: Mumbai, Delhi, Kolkata, Hyderabad, Bengaluru, Chennai,Ahmedabad (300 samples each).
What's New in 2025!
Additional 1800 samples in new Markets: Lucknow, Nagpur, Bhubaneswar, , Jaipur, Guwahati, Cochin, Calicut, Coimbatore, Vijayawada (150 samples each).
List of Information
Recipe/Dish Level:
Recipe/Dish Level: Dish name, type, mealtime, frequency, preparation source (homemade, RTE, RTC, takeaway, online app), preference for homemade vs. RTE/RTC.
Demographics:
Family structure, mother tongue, socio-economic classification (ISEC), kitchen appliances, food preparer, recipe influencer.
Categorization
630 Menu items in 2025 expanded from 482 unique food items across 14 categories and 59 sub-categories in 2024.
A Glimpse into the Insights from Table Share™ 2024
Homemade Food vs. Convenience
RTC or RTE occupies 16% of the table share in the Indian Urban Market. Lunch and Dinner plates have more homemade items while Breakfast has a relatively higher RTC/RTE share.
YouTube Chefs Reign Supreme
41% of urban households turn to their screens for cooking inspiration, the trend is particularly strong in Bengaluru (69%) and Hyderabad (57%).
Non-Vegetarian Trends
Non-vegetarian households are more prevalent in South markets (89%) and the East (99%).
Coffee vs. Tea: Distinct Age Divide
36% of coffee-drinking households are below 30 years old, compared to only 24% for tea-drinking households.
What's on the Menu? List of Categorized Items
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Frequently asked questions
