Table Share® 2026 Launched
Adapt Evolve Grow
10 YEARS OF RESEARCH, INSIGHTS & IMPACT
Elastic Tree is a market research firm that specialises in extracting valuable consumer insights to help businesses achieve their growth and marketing objectives. With a team of seasoned researchers, we have been providing tailored research solutions since 2014, building strong relationships with leading brands across the globe.
Research solutions tailored to our clients brand and business needs
Focus on providing the best insights and value.
Deep client relationships with key brands
Core team with global agency and brand exposure
What we can do for your business.
Whatever type of research project you’re running we can take care of some or all of it through our flexible services model. Just let us know where you need support, and we’ll step in and take care of the rest.
Table Share®
Table Share® is a food consumption intelligence platform that captures actual, dish-level eating behaviour across urban India — mapped by occasion, effort, and frequency.
What it is:
A proprietary analytics platform capturing what urban India actually eats — dish by dish, occasion by occasion.
What it delivers:
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Real eating behaviour.
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Opportunity identification for RTC/RTE.
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Occasion-led growth strategy.
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City & region prioritisation.
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3,468 households • 16 cities • 400+ dishes • Day-after recall methodology.
How do we work?
01
Brief & Research design
You express your objectives and information required to us
We understand and design a research approach suitable for your objectives
02
Setup & Data collection
We setup the research as per the agreed design
Data is collated - it could be offline, online or secondary
03
Analysis and report
Data is analysed and visualised to make it easier for us to pull out insights. We discuss the findings and implications of the study with you
We work with leading brands.
As a market research company, we work with leading brands across various industries to help them make data-driven decisions. Our team of experts conducts extensive research, collects and analyzes data, and provides valuable insights that enable our clients to stay ahead of the competition. We take pride in our ability to deliver high-quality research that meets the unique needs of each client, and we are committed to helping them achieve their business goals.
