Ai Gaze - Predictive AI-based Eye Gaze Tracker.

What is Predictive AI-Based Eye Tracking?

1. Predictive AI-based eye tracking is a powerful technology that provides accurate gaze estimation without invasive hardware.

2. It can quickly and accurately simulate how people will see any visual in the first 3-5 seconds.

3. The AI model predicts using visual elements that capture our attention: Edges, Colour Contrast (R/G, B/Y), Intensity and Faces.

ABOUT Ai GAZE

• Utilizes Brain Shortcuts: Predictive Modelling using visual elements that capture our attention: Edges, Colour Contrast (R/G, B/Y), Intensity & Faces

• Simulates Pre-Attentive Processing: Predicts our subconscious gaze at the most salient content in our field of vision in the first 3-5 seconds.

• Is Scientific & Validated: Developed from decades of research using hundreds of thousands of eye-tracking data points; Predicts first-glance vision with 92% accuracy

• AI Expertise: Scientifically validated and supported with insights from experts in Innovation & Communication Research

• Cost Effective: Fraction of the cost of an Eye Tracking Research

• Instant Turnaround Time: Reporting in 24 hours

USE CASES

• DIGITAL: Web Page | Email | Content | Brochure

• PACKAGING & RETAIL: Pack shots | Shop Shelf | Signage | In-store Merchandising

• ADVERTISEMENTS: Print | Digital | Outdoor | Posters | Vehicle Graphics

CASE STUDY: DIGITAL POST

Insights From AiGaze

Heat Map

A I Gaze visualizes and  gives you the probability of each part of the image being seen at  the first glance. Parts noticed in the first glance (3-5  seconds), have higher chance of grabbing audience attention.

Action Point  : Make sure the hottest colours in the heatmap are areas you want to be seen during the first glance time period.

Area of Interest

The percentage number predicts the probability that a person will look somewhere within the AoI in the first glance.

Highlighted areas are user defined regions for which we would like to have specific data.

Action Point  : Ensure that the results align with the visual / communication goals of the image.

Hot Spot

Hotspots predict the probability that a person will look somewhere within the region.Simplified version of the Heatmap – AI Gaze it visualizes the content that is most likely to be seen in the first glance

Action Point  : Make sure that key elements (such as logo, product/ service, benefit, etc.,) achieve above 70% probability of visual attention.

Gaze Sequence

Provides the four (4) most-likely gaze locations, in their most-probable viewing order. This sequence will help  understand  which parts were gazed at,  within the first 3-5 seconds of viewing.

Action Point  : Make sure that this sequence aligns with the intended visual hierarchy of the image.

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Design Inputs

Logo Position

Upper right  edge is the worst position for logo placement - termed as ‘alley of death ’

Less than half the audience have a chance of seeing the logo / brand. 

The ideal solution is to place the logo in the lower middle part of  the layout, after the eye's scan has hopefully led to emotional engagement, making your logo meaningful in association with solving a problem or realizing consumers' wants

Visual Hierarchy

The top 4 parts in the visual sequence do not communicate the brand /product/benefit

High probability that the audience may not even know that brand/product after seeing the ad

In digital media, only consumers looking for the specific need will go through the body copy in a digital ad/ post - even while browsing within Star’s  FB / Insta page

Ideally, the consumer needs to be made aware of the product and the benefit in the image and headline itself – in today’s attention-deficit world