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Market Research 101

This course is designed to provide participants with an understanding of market research principles, techniques, and best practices. Through a combination of theoretical concepts and practical applications, participants will learn how to collect, analyze, and interpret data to make informed business decisions. The course will cover various aspects of social research, including research design, data collection methods, data analysis, and reporting.

Professionals

Course Duration: 2 Weeks  workshop (40 hours)

Students:

Course Duration: 10-12 Weeks (5-8 hours classroom session every week.)

Course Objectives:

1. To introduce the fundamentals of market research.

2. To develop skills in designing effective market research studies.

3. To familiarize participants with various data collection methods and techniques.

4. To teach how to analyze and interpret market research data.

5. To enable participants to make informed business decisions based on market research insights.

6. To encourage critical thinking and problem-solving in the context of market research.

Course Syllabus:

  • Fundamentals of Market Research

  • Introduction to Market Research

  • Understanding the fundamentals of market research

  • Introduction to Elastic Tree and its role in the industry

 

  • Research Design and Proposal Development

  • Research Design and Methodologies

  • Hands-on experience in drafting research proposals

  • Reviewing sample analysis decks and client brief formats 

 

  • Qualitative Studies

  • Exploring qualitative research methods and techniques

  • Practice sessions on qualitative interviews and focus groups 

 

  • Quantitative Studies

  • Introduction to quantitative research methodologies

  • Survey programming and data analysis basics 

 

  • Project Management Essentials

  • Understanding project lifecycle stages and project setup

  • Prefield setup and planning for fieldwork

  • Handson experience in managing research projects

  • Monitoring project progress and addressing challenges

  • Data Collection Techniques

  •   Introduction to data collection tools and techniques

  •   Practice sessions on conducting qualitative interviews and surveys 

  • Data Analysis and Reporting

  • Data analysis tools and techniques

  • Crafting structured reports with actionable recommendations

  • Practice in presenting research findings effectively

  • Data Analysis and Interpretation

  • Utilizing data analysis tools for insights generation

  • Creating summary tables and visualizing data - R Stats/ Jamovi

  • Client Communication and Presentation Skills

  • Effective client engagement strategies

  • Practice in presenting research findings and recommendations 

 

  • Client Engagement and Communication

  • Effective client communication strategies

  • Engaging with clients and modifying research materials

  • Working on a real-world research project

  • Presenting findings and recommendations to an expert panel.

  • Additional Activities

  • Industry guest lectures and workshops on emerging trends

  • Case studies and group projects to apply learned concepts

  • Mentorship sessions with experienced researchers and professionals

  • Networking opportunities with industry leaders and peers

  • Certification upon successful completion of the program

 

By the end of this training program, you will have acquired a comprehensive understanding of market research practices, project management principles, and client communication strategies. You will be equipped with the skills and knowledge needed to kick-start your career and excel in the dynamic field of market research. We are excited to embark on this learning journey with you and witness your growth and success in the industry.

 

Welcome to Elastic Tree's Academy!

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