top of page

Our Services

Product Optimisation

We refine products through thorough evaluations, identifying strengths and weaknesses. This iterative process enhances quality, improves user satisfaction, and drives market success.

Employee Satisfaction

Our research focuses on employee contentment by assessing factors such as work environment, compensation, growth opportunities, and interpersonal relationships. This insight helps enhance workplace morale and boost productivity.

Usage & Attitude 

We examine how consumers use and perceive products/services. Insights gathered inform marketing strategies, helping tailor offerings to meet customer needs and preferences effectively

Brand Health 

We assess brand perception, value, and assets, providing insights that inform strategic decisions to enhance brand equity and improve market positioning

Ethnography 

Our researchers immerse themselves in the target audience's environment, gaining deep insights into behaviors, motivations, and cultural nuances. These insights guide effective product and service design as well as marketing strategies.

Pricing Research

We evaluate optimal price points by analyzing market dynamics, customer perceptions, and perceived value. This research helps businesses set competitive prices that maximize revenue while ensuring customer satisfaction.

Advertising Research

We analyze the effectiveness of advertising campaigns by measuring reach, impact, and consumer responses. Our findings guide marketers in refining their strategies to maximize message resonance and achieve better outcomes.

Shopper Insights

We identify key touchpoints, pain points, and opportunities within the customer journey, enabling businesses to enhance the customer experience and drive conversions.

Retail & Store Audits

Our audits provide insights into consumer behavior in retail settings, including store layout, product placement, and marketing strategies. This information helps improve sales and customer satisfaction.

AI Gaze 

We utilize advanced techniques to anticipate where users are likely to look, optimizing design and content placement. This enhances user experience by improving the visual elements and engagement across packaging, websites, apps, and interfaces.

Text Analytics

We extract valuable insights from large text datasets using natural language processing. Our analysis of sentiment, themes, and trends aids decision-making and deepens understanding of customer opinions and preferences.

Social Media Analysis

We examine online conversations, trends, and sentiment to provide insights into audience behavior and preferences. This analysis helps businesses craft effective engagement strategies that resonate with their target audience.

bottom of page